Our Peanut-Free Spread Seeks to Impress by Mirroring the Classic — With a Twist
Ah, the classics. There’s nothing quite like the familiar flavors of the time-tested food we love, food that was here long before us and will be here long after — or so we like to think. But how does a given food become a classic? How (and why) have the big names — think Jif and Skippy — earned and kept their spot as the gold standards of nutty spreads? Let’s explore these questions and why our peanut-free spread seeks to emulate everything we love about these tried-and-true classics — just without the risk.
The Dynamic Duo
If you grew up eating peanut butter and jelly sandwiches, chances are you’ve eaten your fair share of Jif and Skippy. While there are more than a few peanut butter brands that populate the grocery aisle, these two nutty giants clearly dominate. After crunching the numbers, here are some quick stats:
- In 2017, Jif and Skippy combined made up over 42% of peanut butter market share.
- 10% of all peanuts grown for food in the U.S. end up in Jif peanut butter.
- Americans consume 270 million pounds of Jif peanut butter each year.
Whether you’re team Jif or Skippy, one thing is clear: together, the two spreads reign supreme. From their dependable, nutty flavor to their smooth spreadability, they’ve captured the hearts, stomachs, and wallets of us Americans. And while these classics check nearly every box to make the perfect spread, accessibility to all peanut butter lovers — namely those who can’t consume peanuts or other top allergens — is not one of them.
Lovers of Skippy and Jif, listen up! We’re the new kids on the block with a reimagined classic.
So, if you’re among the millions who love the creaminess and instantly recognizable taste of these classics but are looking for something a bit more inclusive, you’ve come to the right place. We know that there’s already an abundance of higher-end, artisanal peanut butter alternatives, but those don’t seem to go after what we know and love of the classic we grew up on. Our peanut-free (and Top 9 allergen-free) spread gets an A+ in taste, texture, performance, and affordability — pretty much everything you could want in a spread. And we believe in due time, our nut-free replacement will become the new gold standard, a classic that can be enjoyed by everyone.