P.S. You don’t have to be allergic to nuts to enjoy our peanut-free spread
When you see a peanut butter “alternative” in the grocery store aisle, what’s the first thing that comes to mind? This must be made for people with peanut allergies. How about when you see an ad for a trendy new (non-nut) butter for your morning toast? Ha! Like I would spend that much on a spread made from watermelon seeds! If these are some of the honest reactions you have, that’s totally normal –– and pretty common.
Current alternatives to traditional peanut butter don’t always appeal to the masses, even if and when they’re attempting to. And it’s not that hard to understand why current options are still seen as last-case scenarios to everyday shoppers, who aren’t likely to grab a jar unless it’s the last thing on the shelf.
Why We See Peanut Butter Alternatives as a Compromise
The current landscape of alternative options to traditional peanut butter can basically be split into two sides: those that (attempt to) emulate the classic spread in taste, texture, and sometimes price, and those that stand boldly on their own as artisanal, high-end options. Those that fall into the first group, who attempt to provide the experience we get from a spoonful of regular peanut butter, have yet to crack the code. The majority of such spreads are still more expensive than their traditional counterpart, and hardly get any closer in providing a satisfying taste or texture.
And jumping to the other side of the spectrum, high-dollar alternatives often bid adieu to replicating a familiar taste and opt for a new kind of experience altogether. Which, don’t get us wrong, is fun in its own way, but doesn’t get us any closer to finding an alternative option that holds a candle to the original.
Given this is what we’re working with when we peruse that grocery aisle, it makes sense that most of us don’t opt for these alternatives, simply because we don’t have to. And those that don’t have that luxury are still stuck with somewhat of a disappointing array of options. That’s not to say though that consumers without nut allergies aren’t still looking for a new option.
Whether it’s to save money (like this shopper above☝️) or to accommodate those who do suffer from food allergies, many consumers want to find a spread they can keep coming back to. Unfortunately, no matter how hard they look, they haven’t been able to find it –– until now.
How a Quality Nut-Free Peanut Butter Replacement is Good for Everyone, Not Just Those with Allergies
Whether or not you have a peanut allergy, given its prevalence, it’s pretty likely that you come in contact with someone who does. In fact, 1 in 10 adults in the U.S. has some form of a food allergy, so it’s more common than you might think. Even if allergy sufferers have successfully cut out potential threats within what they eat, the risk of exposure is still high. From schools to airplanes to restaurants, the places we often find ourselves at can be challenging to navigate for that 10% of Americans.
That’s where our Peanut-Free Spread comes in. As we like to say, it’s extraordinary for those with peanut allergies, ordinary for those without. And that’s exactly what we’ve crafted here at Voyage. A no-frills, safe-to-eat, utterly delicious spread that everyone can enjoy.
So, it’s simply not enough for peanut butter alternatives to target those who can’t eat the original. They need to be made for all of us, so that we can create safer environments without risk. But before that can happen, we need a peanut butter replacement (not alternative) that tastes just as good, is just as creamy, and doesn’t break the bank –– just like the original.
That’s where our Peanut-Free Spread comes in. As we like to say, it’s extraordinary for those with peanut allergies, ordinary for those without. And that’s exactly what we’ve crafted here at Voyage. A no-frills, safe-to-eat, utterly delicious spread that everyone can enjoy. We guarantee that once it hits shelves later this year, you’ll want to grab a few jars.